PaintWell expansion driven by Vail Williams

Haynes Point, Kidderminster, one of 11 trade counter premises sourced by property consultancy Vail Williams for painting and decorating supplies specialist PaintWell in the last 12 months
February 10, 2023
Fast-growing painting and decorating supplies specialist PaintWell is to press on with national expansion plans.

This comes after property consultancy Vail Williams sourced premises for the company’s 11 new trade counter openings.

Vail Williams was appointed by the largest independent decorator merchant in the Midlands, to acquire several new premises across the East and West Midlands, North East and North West of the UK.

The property consultancy sourced sites in: Clifton Moor, York (4,777 sq ft); Teal Trade Park, Nottingham (3,800 sq ft); Ashton Road, Bredbury (4,000 sq ft); Forbes Park, Nottingham (5,511 sq ft); Derwent House, Macclesfield (4,198 sq ft); The Pensnett Estate, Kingswinford (5,822 sq ft); Salwarpe Business Park, Droitwich (3,398 sq ft); Haynes Point, Kidderminster (3,398 sq ft); Northedge, Derby (3,361 sq ft); Norse Trade Park and Congleton (3,983 sq ft) .

Vail Williams’ search for additional sites to support PaintWell’s business expansion is continuing, with opportunities already identified, negotiations taking place and the first completion taking place in the first week of January on a 4,662 sq ft unit at Marrtree Business Park, Glasshoughton.

PaintWell, which began life in 1948 on The Wirral as Bromborough Paints. In 2015 the e-commerce website Trade 1st was acquired, which enabled the company to become a UK-wide supplier.

Following a rebrand to PaintWell in 2021, it has continued to grow to become the largest independent decorator merchant in the north region and is now on the acquisition train to expand geographically.

Dan Peacock, Commercial Director, PaintWell, said: “We are very much on an acquisition drive as we seek to open more stores and strongly increase our presence in the retail warehouse park market with more ‘one-stop shops’ for decorators.

“We instructed Vail Williams to locate suitable trade counter premises and we have been extremely pleased with the work already carried out and that which is ongoing on our behalf.”

“With our acquisition drive continuing throughout 2023, we are indebted to Vail Williams for consistently coming up with the goods for us in terms of well-located trade counter opportunities.”

Vail Williams Birmingham-based Associate Charlotte Fullard, Surveyor Oliver Muscutt and Regional Managing Partner Carole Taylor have been working on the search.

Charlotte said: “After spending time understanding PaintWell’s objectives and future growth strategy, we began market searches within specified locations, sourced and secured premises to meet their needs and negotiated the best possible lease terms.

“Owing to our success, we were retained to secure additional premises across the East and West Midlands, North East and North West as part of a continued expansion plan over the coming years.

“Our work for PaintWell is therefore by no means complete and we continue to source suitable premises – with further sites now reported to them for potential occupation in 2023.

“We are grateful to have been instructed by PaintWell to carry out this work and it has been invigorating to work with such a go-ahead and professional company.”

Vail Williams also advised Cairngorm Capital Partners LLP (Cairngorm Capital) on a deal concluded by its portfolio company, PaintWell, to acquire independent, family-owned decorating, glass and building products distribution company Kent Blaxill Group Limited which doubles the size of PaintWell’s portfolio.

The property consultancy also advised on PaintWell’s recent acquisition of specialist paints and surface coatings distributor, Promain, establishing a new industrial paints division.

Vail Williams’ full-service property advice includes commercial agency, investment and development advice, building consultancy, property valuation, planning, lease advisory, property asset management, business rates and occupier consultancy.