Danny George
Managing Partner and LLP Member
Business RatesCrawley
––Brighton
––Danny is the Managing Partner of Vail Williams after being elected to the role in June 2025.
Having been an Executive Board member since June 2024, he will lead the firm through the next period of our strategic plan, focusing on supporting further growth and building resilient, highly skilled and adaptable teams to support our clients.
Danny has extensive leadership experience across Vail Williams, having previously held two other management roles as Head of Discipline in Business Rates and as Regional Managing Partner for the Gatwick region, as well as leading several strategic projects internally.
Prior to becoming Managing Partner, he spent almost 30 years’ in commercial property, focusing on business rates advice – from standard bulk class rating casework and strategic rating advice in empty rates and deletions, to auditing work to identify historic issues such as rate over-payments and transitional certification.
Through his business rates advice, Danny secured savings for many companies, with professional achievements including representing self-storage operator, Easistore Ltd, in respect of their Crawley site, creating savings of more than £220,000 over the 2005 and 2010 Rating Lists. He also helped a youth charity in securing additional rate relief more than £35,000 with ongoing savings to the future.
Danny has two children and enjoys spending time with the family, as well as going out, particularly to the coast or into the countryside. He loves carp fishing and tries to love golf, although it’s one of his frustrations. He also enjoys playing and mixing deep house and techno music.
Key Skills
- Leadership
- Management
- Business rates advice
- Rating Valuation
- Measurement
- Negotiation
- Rates relief
- Disputes resolution
- Business development
- Business rates consultants
- Experience in Landlord and Tenant and Agency
