Market Insight

Student accommodation and the townhouse trend signal a return to shared living

The rapid growth of purpose-built student accommodation (PBSA) has transformed the skylines of many university cities over the past decade.
April 15, 2026
Elmstead Place, Architecture PLB.
The rapid growth of purpose-built student accommodation (PBSA) has transformed the skylines of many university cities over the past decade.

Large-scale blocks of studio apartments and cluster flats have become the dominant model, offering students modern facilities and investors predictable returns.

However, as explored in our earlier piece on UK student accommodation trends for 2026, rising construction costs, affordability pressures and evolving student expectations are beginning to challenge that model.

A different type of development is offering students an alternative to that traditional apartment model   – purpose-built townhouse-style student accommodation

David Podesta, Head of Development and a specialist in student accommodation advisory services at Vail Williams, explores how the traditional PBSA model is beginning to evolve.

PBSA has traditionally focused on delivering high-density schemes dominated by en-suite cluster bedrooms and studio apartments.

While these developments have helped address student demand in many locations, they can be seen by students as being the solution for their first year of study only, with many expecting to move on to the HMO market thereafter

Student townhouses will not replace conventional student accommodation blocks, but they can offer a complementary experience which blends the best of the PBSA model with the freedom of HMO living.

Townhouse-style accommodation (effectively modern, purpose-built HMOs) offers a compelling alternative. Instead of living in large apartment blocks, students share a house with friends, typically in groups of eight to ten, combining the social experience of traditional student housing with the benefits of professional management and security.

This approach aligns closely with what many students say they value most – living together with friends in a more communal and domestic environment.

Delivering the ‘shared house’ experience – but better

Historically, shared student houses have been provided by small private landlords, often with varying standards of quality and management. Purpose-built townhouse schemes offer a way to professionalise that experience.

Students still enjoy the benefits of shared kitchens, dining areas and living spaces, but the accommodation is delivered within a managed scheme offering:

  • Professional maintenance and management
  • Secure access and safety measures
  • High-speed connectivity
  • Shared outdoor and communal space
  • Consistent accommodation standards

The result is a hybrid model, combining the lifestyle of traditional shared housing with the operational reliability of PBSA.

Addressing pressures in the wider housing market

A shift toward townhouse-style student accommodation could also bring wider benefits for local housing markets.

Many university towns have seen significant community concern over the growth of student HMOs, which can reduce the availability of family housing and change the character of residential neighbourhoods.

David commented: “Purpose-built student townhouses can help rebalance this dynamic. By delivering dedicated student housing in appropriate locations, developers can reduce pressure on traditional housing stock, freeing up homes that might otherwise have been converted into private HMOs.

“This approach can therefore help meet student demand while supporting local housing supply, addressing concerns from both communities and local authorities.”

Opportunities for universities and local authorities

It is important to recognise that student accommodation markets are highly location-specific. Demand is heavily influenced by the size of the university, its growth strategy and its accommodation partnerships.

Many universities no longer directly deliver all of their own housing. Instead, they partner with specialist providers such as Unite or UPP, or enter into nomination agreements with private sector operators to secure rooms for their students.

For local authorities and institutional landowners, townhouse schemes may offer a particularly attractive opportunity, as David explains:

“Sites that might otherwise be difficult to deliver as large PBSA blocks, including smaller development plots or existing housing assets, could lend themselves well to townhouse-style accommodation.

“Where councils control land or existing residential stock, there may be potential to create income-generating assets that also support local universities and students, while maintaining a more sympathetic residential character.”

David Podesta, Head of Development, Vail Williams LLP.
Headshot photo of David Podesta

Revitalising ageing student accommodation stock

Another factor driving interest in this model is the ageing of early-generation PBSA schemes.

Many developments delivered before the mid-2000s are now approaching the point where significant refurbishment is required. For investors and operators, this presents a strategic choice – whether to refurbish existing flats, reposition the asset, or explore alternative formats.

In some cases, introducing some townhouse-style accommodation as part of a wider redevelopment or refurbishment programme could provide a way to modernise older stock while appealing to a wider range of students and capitalising on ‘hard earned’ brand loyalty.  The ability to transition from traditional cluster accommodation into townhouse living in the same development is good news for investors and development managers.

A working example: Elmstead Place, Colchester

A good example of this is Elmstead Place in Colchester, located just a five-minute walk from the University of Essex campus.

Designed by ArchitecturePLB, the development provides a mix of purpose-built townhouses and studios, allowing students to choose between private, self-contained living and a more social shared-house experience.

The townhouses offer en-suite bedrooms alongside shared kitchens, dining areas and living spaces, creating a balanced environment that combines independence with community. For students seeking more privacy, fully self-contained studios provide their own kitchen and bathroom facilities.

Residents benefit from a range of facilities typically associated with larger PBSA schemes, including:

  • Professional management
  • High-speed Wi-Fi and broadband throughout
  • Communal lounge and study areas
  • Laundry facilities
  • Secure bike storage
  • Landscaped courtyard space

With a variety of accommodation options on offer – from micro studios and standard rooms through to premium units – the scheme can cater to a range of budgets.

Crucially, the development demonstrates how townhouse-style student accommodation can deliver the social experience of traditional student housing while maintaining professional management and quality standards.

 

What this means for developers

For developers and investors assessing opportunities in the student sector, the townhouse model presents an interesting strategic option.

As affordability and planning considerations become more prominent in student housing discussions, this format may become an increasingly important part of the sector’s delivery mix, delivering:

  • Lower construction costs compared with high-rise PBSA
  • Greater flexibility on smaller or residentially sensitive sites
  • Strong appeal to students seeking shared living with friends
  • Potential support from local authorities concerned about the loss of family housing to student HMOs

Looking ahead

The future of student accommodation will likely involve a broader mix of housing types, rather than a one-size-fits-all PBSA model.

“That is not to say that large studio and cluster-flat developments won’t continue to play an important role in many cities. But alongside them, we may see renewed interest in townhouse-style schemes that deliver a more traditional shared living experience. This approach could offer a more balanced and sustainable model for the next phase of student housing delivery,” concluded David.

If you are a developer exploring sites suitable for townhouse-style student accommodation, or a local authority interested in unlocking land for this type of scheme, our specialist team would be happy to discuss the opportunities in more detail.

Images copyright of ArchitecturePLB.