Regional divergence across the UK residential property market
Regional variation continues to be one of the market’s most important characteristics.
Zoopla said that greater supply in London and the South East was keeping price inflation subdued, with prices lower by up to 1% over the past year in some southern markets.
By contrast, supply in many other regions was broadly unchanged from a year earlier, supporting firmer pricing, with house prices up by as much as 3% in the North West. Rightmove also highlighted clearer north-south divides, with the North of England, Scotland and Wales showing stronger annual price performance.
This remains a market where local dynamics matter more than national headlines. Affordability, stock levels and economic fundamentals are shaping outcomes differently across the UK, and that pattern looks set to continue through the rest of the year.
The lettings market is still resilient, but rental growth is cooling
The rental market remains undersupplied in structural terms, but headline growth has eased.
ONS reported that average UK private rents increased by 3.5% in the 12 months to January 2026, down from 4.0% in December 2025, taking the average monthly private rent to £1,367. In England, average rents rose 3.5% to £1,423, while rental inflation was highest in the North East at 8.0% and lowest in London at 1.1%.
Gary comments:
“That moderation is notable after the sharp rental inflation seen in earlier periods, but rents are still rising faster than many households would welcome. For landlords and investors, the focus remains on income resilience, compliance, asset quality and operational efficiency rather than relying on outsized rental growth alone.”
UK Residential Property Market Outlook for 2026
When it comes to the UK housing market forecast for 2026, as at mid-March, the most credible reading of the market is that it is shaping up to be a year of modest movement rather than major recovery.
Supply has improved, prices remain broadly resilient and the market continues to function, but affordability constraints and economic uncertainty are limiting the pace of recovery. Mortgage costs remain the most important driver of activity, and any sustained shift in interest rate expectations will continue to influence buyer confidence.
Recent geopolitical developments, particularly the escalation of conflict involving Iran, have also introduced additional uncertainty into global energy markets. Rising oil prices could place renewed pressure on inflation, potentially delaying anticipated interest rate reductions in the UK.
“While the direct impact on the housing market remains limited at present, prolonged energy volatility could affect mortgage pricing and buyer sentiment over the coming months,” adds Gary. “In the meantime, pricing is still positive on most measures, supply has improved and there is enough transactional activity to show that the market remains functional. However, confidence remains fragile. Buyer demand is uneven and sentiment has softened again as mortgage rate expectations have become less favourable.”
According to Vail Williams’ residential property experts, the most likely near-term scenario is for low single-digit house price growth nationally, with continued outperformance from more affordable regional markets and a slower, more price-sensitive pattern across London and the South East.
Gary concludes: “Sellers who price competitively should continue to find buyers, but higher stock levels mean over-ambitious pricing is likely to be corrected more quickly than it was in tighter markets.”
For buyers, sellers and investors alike, the market environment in 2026 is likely to reward realism, careful pricing and a clear understanding of local market conditions.
For tailored advice on residential development, investment or land opportunities, our residential property specialists can provide strategic guidance based on local market conditions.