Business Rates Advice - JoJo Maman Bébé

33 stores

assessed for business rates relief.

14 stores

successfully achieved maximum Retail Hospitality and Leisure Relief for each year.

Appointed by Jojo Maman Bébé to provide a holistic review of their business rates, including appeal options and reliefs.

Assessed 33 retail stores and successfully obtained Retail Hospitality and Leisure Relief for 14 stores to the maximum allowance for each year.

Achieved a significant saving.

Challenge

Vail Williams was appointed by longstanding client JoJo Maman Bébé to provide specialist business rates advice across its UK-wide retail portfolio.

While eligible for Retail, Hospitality and Leisure (RHL) Relief, securing this was complex due to inconsistent local authority processes, a multi-site portfolio across England and Wales, and the need to maximise claims without exceeding the cap.

The client required a proactive, expert-led approach to ensure all eligible business rates reliefs were secured efficiently and compliantly, without adding administrative burden.

How we helped

Delivered a structured business rates approach to identify, secure and optimise business rates relief opportunities, conducting a full portfolio-wide assessment of all 33 stores to identify eligibility for RHL relief.
Analysed differences in local authority processes across England and Wales, calculating potential savings for each, property, dating back to the 2023 financial year.
Strategically selected which properties to claim RHL relieif against to maximise savings.
Managed the business rates relief application process across 14 properties in a phased approach, liaising directly with individual councils, responding to queries and ensuring all evidential requirements were met.

“We are extremely grateful to Vail Williams for their expert business rates advice and support. They have taken what can be a complex and time-consuming process off our hands, allowing us to focus on our core business. Their proactive approach, from reviewing our eligibility to managing discussions with local authorities, has delivered significant cost savings that we have reinvested back into the business. We highly value their expertise and would not hesitate to recommend their services.”

Louise Jones, Property Manager, JoJo Maman Bébé.

Result

By combining technical expertise with proactive portfolio management, we removed the operational burden from the client while ensuring a fully compliant and optimised outcome.
Successfully applied RHL relief across 14 properties, securing business rates savings dating back to 2023.
Delivered a fully-managed business rates process, freeing the client to focus on core business operations.
Ensured compliance with government thresholds while maximising business rates relief entitlement.
Positioned the client to benefit from Supporting Small Business Relief in the 2026 Rating List.

Get in touch

If you think you may need similar support to that described here, or you would simply want to have an informal chat with a member of our team to discuss your property needs, get in touch.